1. Research like a Pro: Dive Deeper than Alibaba
Alibaba is a convenient starting point and the go-to platform for searching for suppliers in China. But aside from this e-commerce giant, there are also industry-specific platforms like Global Sources or EC21 that can connect you with targeted suppliers. These platforms allow you to filter searches based on verified business types and certificates.
Attending trade shows and industry events also allows you to meet and talk to manufacturers in China. These events enable you to have face-to-face interaction, product evaluation, and competitor insights with potential suppliers. A recent event that I attended was the Canton Fair which is one of the biggest import and export tradeshow in the world.
2. Verify, Verify, Verify
Building trust with your supplier is paramount for successful sourcing. Here’s your verification toolkit:
- Online Resources: Leverage platforms like Dun & Bradstreet to verify supplier legitimacy including financial statements, sales and marketing contacts, and business details.
- Check the Documents: Examine the business license for registration details and the scope of business (look for “manufacture” or “produce”). Look for ISO certifications and relevant compliance reports.
- Go the Extra Mile: Social media research can also reveal potential red flags.
3. See It to Believe It: Quality Control and Factory Visits
If possible, take the extra step by visiting your shortlisted manufacturers. Going on-site can help you check the production process firsthand and establish the legitimacy of the supplier. If visiting the factory is not possible, you can also enlist a reliable international sourcing company to do it for you. A sourcing agent can thoroughly inspect the factory for you and they are knowledgeable about what to look out for during visits.
Aside from factory visits, never skip samples. Order multiple, meticulously compare them to your specifications and provide clear, actionable feedback. Remember, the first sample might not be perfect – treat it as a collaborative process to guide the manufacturer towards your vision.
4. Work with Experts: Hire an International Sourcing Company
Market research, due diligence, and supplier vetting can be time-consuming. This is where global sourcing companies enter. They can provide you with:
- A comprehensive and credible list of suppliers that they have worked with
- A solution to language barriers by communicating and negotiating with suppliers who may not speak English fluently
- A more cost-effective option than traveling to China yourself for factory inspections
- An end-to-end supply chain management solutions
